There are some things that I don’t miss from my years as an editor; the responsibility, not having the time to write, and having to deal with the time wasters that would contact me for any number of pointless reasons.
However, recently I realised that I did miss something about being an editor: the many bad PRs I used to receive. I still get them from time to time, and I’ve had a few weak ones recently, but the main problem with these PRs is that they are poorly targeted; after all, why would you contact an arts journalist about a financial news story?
But finally, I have one. I finally have a PR that can be featured on the PR Post Mortem. I’ve removed as much as I can about the product, because it’s not the company’s fault that their PR company didn’t use the best approach. So without further disruption, here is the first PR Post Mortem of 2014, and it’s all about Valentine’s Day, baby.
Dear Amy, [Yo, yo!]
Just in time for Valentine’s Day, [REDACTED] has released the first ever [REDACTED] of Truman Capote’s classic Breakfast at Tiffany’s [The name of a film or a TV Show goes in italic typeface, not bold. It's funny, because I've actually never seen Breakfast at Tiffany's], narrated by the inimitable Michael C. Hall, best known for his award-winning roles in hit US dramas Dexter [Italic?] and Six Feet Under [Ou est italic?]. I wondered whether you would be interested in featuring this exclusive [REDACTED] in your Valentine’s Day coverage. [What is Valentine's Day coverage? Why would I cover Valentine's Day?]
Hall, who has won two Screen Actors Guild Awards and a Golden Globe Award for his on screen [It's on-screen] appearances, gives an exceptional performance in this one-off special narration, far-removed [ahem, it's far removed] from the gritty roles he is best known for. [Yes, I know who he is, thanks]
Telling the story of Capote’s most beloved heroine, Holly Golightly, Hall’s dulcet tones [Why did you make these words bold?] and honeyed vocal abilities [And this? This doesn't even make sense] are enough to make any modern Golightly swoon. But as this unrequited love story unfolds, it is Hall’s absorbing storytelling ability [Again with the bold letters, do you think I can't read?] and gift for expressing each characters emotional vulnerability, that are guaranteed to weaken knees across the nation. [Oh really? I'm Scottish, love, we never go weak at the knees]
Available to download from today, the [Product] is a unique Valentine’s gift idea [Please stop making some words bold, it's really quite insulting] for a sweetheart or even a curmudgeon [CENSORED DUE TO UNFORGIVABLE SPOILER ALERT, SEE BELOW].
[I decided to take out the final sentence of the above paragraph because the PR gave away the ending of Breakfast at Tiffany's. Now, I know it's a classic film, and millions of people have seen it, and millions of people have read the book, or both, but I haven't. I've never seen or read Breakfast at Tiffany's. While this PR Numpty was not to know that, I'm genuinely irritated that they've revealed THE ENDING TO THE FILM. Would a critic give away the ending? No, so why would a PR? I've removed this sentence because I won't have the film ruined for anyone else. Thanks, PR Numpty.]
This celebrity [IT NEVER ENDS!] offering is one of many exclusives produced and published by Audible. Other famous on-screen lotharios [URGH] who have lent their voices to [REDACTED] include Elijah Wood, Benedict Cumberbatch, Johnny Depp, Damian Lewis, Colin Firth, Matt Dillon, and Samuel L. Jackson. [I really don't care.]
[Wait, Cumberbatch, you say?]
If you would like to feature [GAH! Tell me more about Cumberbatch!] this exclusive [REDACTED PRODUCT NAME] of Breakfast at Tiffany’s [Would it kill you to use italic typeface for the title of a film?] in your Valentine’s coverage [There is no such thing as Valentine's coverage on The Taylor Trash], would like to receive a free version for review [NOPE, NOPE NOPE], or to find out more about reviewing [REDACTED'S] latest releases, please do not hesitate to get in touch. [Oh, I'm not hesitating, I won't be in touch. Ever. YOU RUINED THE ENDING OF BREAKFAST AT TIFFANY'S FOR ME.]
What They Did Right
- They addressed me by my first name and spelt it correctly
- Thankfully, they didn’t try to link this story to the recent death of Philip Seymour Hoffman, who won an Oscar for his portrayal of Truman Capote in the 2005 film, Capote. Some PRs would.
- They mentioned Cumberbatch
What They Did Wrong
- They pitched me an irrelevant product,
- “Valentine’s Day Coverage”, my arse
- Any Mention of Valentine’s Day in general
- So many unnecessary, patronising and just plain stupid words in bold typeface
- Not using the italic typeface for film and TV show titles
- GIVING AWAY THE ENDING TO A FILM THAT I’VE NOT SEEN
- Not enough Cumberbatch
PR Post Mortem Recommendations
- Less bold
- More italic
- Only the worst type of person gives away the ending to a film
- Never email me about Valentine’s Day again
- Cumberbatch, please