Trash Interviews Mike White

30 Jul
Mike White, photo credit Larry Whithers

Mike White, photo credit Larry Whithers

Following the furore over the recent revelation that the horror journalist, Lianne Spiderbaby, had plagiarised the vast majority of her work, with evidence of plagiarism uncovered in her college thesis and upcoming book, I reached out to Mike White of Impossible Funky, who broke the original story for an interview.

He agreed, and here is the interview republished in full, which covers Mike’s perspective on being a whistleblower (again), plagiarism, author image and publishing work online.

 

You broke the news that Lianne Spiderbaby was a “serial plagiariser” but you have been careful to stress that your post was the result of an anonymous tip-off. Can you take me back to when you received that email? What was it about the story that interested you?

The email sent out on the Wednesday prior to the story breaking was not sent to me. I’m still not 100% sure of who put together that initial email which was subsequently forwarded to me on Friday July 12, 2013. That email may have been put together by John Timmerson (based on Tim Lucas’s post on the Video Watchdog blog).

Though I’m not really big on using the phone, I took a call on that Friday. This was my source of the whole story. This person told me about the email and even suggested the title, “Who Girlfriend Think You’re Fooling?” To be honest, I had only ever heard of Lianne Spiderbaby once before, via a podcast from Rue Morgue and didn’t get the positioning of “girlfriend” with “Who Do You Think You’re Fooling?” until after I received the forwarded email from my source and, after doing some research, saw that Lianne has been Quentin Tarantino’s girlfriend. Now things suddenly made a lot more sense; not just the title but also why this story should come to me. I don’t have much of a reputation (thus not being included on the initial email, I suppose) except for that of being a muckraker when it comes to Quentin Tarantino and his “influences”.

Initially, it was the idea of such blatant plagiarism that interested me. The addition of a Tarantino connection to the story made it too juicy to resist. It was like dangling a piece of raw meat before a (reservoir) dog.

I heard that (and correct me if I’m wrong) that the same email that you received was also sent to the various publications that Spiderbaby wrote for, yet you were the one to break the story. Why do you think that the other publications stayed silent on this issue initially?

I can not confirm the recipients of the email except via inference (again, going back to Tim Lucas’s post). Likewise, I can only speculate as to why Mr. Lucas or any other editor at any publication Lianne wrote for might have remained silent. I would imagine that there was a good deal of denial and betrayal involved in those initial reactions. Likewise, there needed to be a way to regroup and minimize the damage to the reputation of those publications. No one likes to be made a fool of and that’s precisely what Ms. Spiderbaby had been doing — not just to her readers but to her employers and friends as well. The pause in reaction may have come from a combination of shock at the implications along with a need to regroup and handle the situation.

Why did I go ahead and publish? Because I had no skin in the game. I’ve never met Ms. Spiderbaby nor have I published her. Additionally, I had no reputation to tarnish.

Did you ever have any doubt in your mind about running the story?

Of course! Hearing the initial description of a movie reviewer who may have lifted some of her work seemed like a little “gotcha” that might have made a good footnote. It wasn’t until I started confirming the contents of the emails I was forwarded (my source had also done some research), that I realized the extent of the plagiarism and knew someone had to do something about it. In the days that followed, dozens of other instances came to light, going all the way back to her college papers. I’m glad I overcame my initial doubt.

You’ve previously highlighted the similarities between Quentin Tarantino’s Reservoir Dogs (1992) and Ring Lam’s City On Fire (1987) in articles and in your short film, Who Do You Think You’re Fooling? (1994) and the follow-up, You’re Still Not Fooling Anyone (1997). Why do you think these similarities, and the similarities in his other work are often overlooked or passed off as ‘homage’.

I think it’s easier ignore them and go on saying that the emperor is fully dressed. Certainly, Tarantino has toned down his outright lifts of plot points, dialogue, and shot composition; getting better at the art of collage (as homage) over the years. I also don’t want to sound like a conspiracy theorist but I also think that having the Weinstein’s behind him has also had a hand in shaping the media’s reporting. From the start of his career, Tarantino garnered a reputation of being able to revitalize careers and boost sales of “has been” actors. I think that a lot of people have reconsidered speaking out against him for fear that they might be on the “short list” of people he might name drop or push only to fall by the wayside again. Again, that sounds a little conspiratorial but let’s not forget that Tarantino and the Weinstein’s had a reputation for making (and more on the Weinstein side, breaking) people, careers and films a success.

Why do you think that when a scandal like this is uncovered that some people will attempt to defend and diminish the actions of the plagiariser and smear the integrity of the whistleblower?

Once you’ve believed the story it easier to go on believing it. Hearing someone tell you a different story can make you very mad. It’s easier to lash out. What makes me laugh about the situation is that Lianne publicly admitted her plagiarism (albeit in a fairly cowardly way — a single tweet before disappearing). So, it’s not like anyone can really deny that she stole what she wrote. It’s where people go from there that’s amusing. Some revel in her downfall, some accuse her detractors as being jealous, others chide people into “moving on” and putting the incident behind us all.

One defence  or even, criticism of Spiderbaby’s plagiarism is her age; it’s either used to defend her actions, “Oh, she’s only young” etc or it’s used to highlight a supposed trend or casual attitude towards plagiarism in younger people. As a young person, I find this quite patronizing, but do you feel plagiarism is more endemic in the younger generation, or is it simply getting easier to find examples of plagiarized work thanks to the internet?

Unless things have changed greatly with school systems, it’s still being taught that plagiarism is wrong. Footnotes have not gone out of style. Even Wikipedia are sticklers for sources.

I don’t get the ageism thing though “in my day” it was all about going to the library and going through the mouldering books, maybe jotting down quotes on a 3X5 card, writing the source on the back. Perhaps copying and pasting is too tempting for people in the modern age but even within the confines of HTML there are several tags created just for quoting and citing the work of others. It should be just as easy to give credit where it’s due than it is to copy big blocks of text and claim them as your own. I certainly hope that’s not what the cool kids are doing these days.

You raised a really interesting point about Spiderbaby on your blog recently. You said: “Is there more value in the “image” of the author than the actual output?” Do you think journalism now has more interest in the Spiderbaby image, or indeed, brand?

The jury is still out for me. I find it fascinating that one person can get paid or notoriety built on the work of others. It seems that Lianne found a really good way to market herself and, for that reason, I think that the Lianne Spiderbaby “brand” managed to succeed where others — the people that actually wrote the words — didn’t. Now, to be fair, Lianne was stealing from everywhere. From reviewers on Amazon to film scholars. Maybe Lianne is just an environmentalist, choosing to recycle film writing rather than pollute the world with more.

But, yes, I can definitely see some value in the “brand” of one person over that of another. I know journalists who have either been turned down for jobs or removed so that Lianne could take their place. She had status. She had a degree (based on bogus work it seems). She had a reputation. After a while, people are going to want Lianne Spiderbaby™ rather than Joe Schmoe the guy who has been blogging and writing for years (and who knows his ass from a hole in the ground).

As well as breaking this story, you revealed that the introduction to Spiderbaby’s much-hyped book, the as yet unpublished Grindhouse Girls: Cinema’s Hardest Working Women had also been plagiarised from various sources. Did you expect to find there would be plagiarism in the book too? Do you think the book will be published in its current form?

To be fair, I believe that it’s more like a her book proposal than the actual final intro. That first chapter is way too short. So, I think that things may get cleaned up and I would hope against hope that her publisher would do a better job of footnoting than Lianne did.

Learning Lianne’s track record over the last few weeks, I fully expected to find plagiarism there when I cracked open the document. She didn’t disappoint. However, the majority of the writing is her talking about her background. This isn’t plagiarized as much as it seems fabricated. Her discussion of the “glory days” of Times Square seems like a romanticized version sold to her by people who had never been there.

I’m not sure how far Lianne’s gotten with her manuscript. The bulk of it is interviews, I think she should be okay if she could actually rewrite the intros without lifting anything from them. Perhaps St. Martin’s Press would consider hiring a ghostwriter for her. But, that would be too sad, wouldn’t it? A so-called “writer” needing a ghost writer?

Were you surprised by the horror journalism industry’s reaction to the story?

Reaction or lack of reaction, I suppose. So far I’ve only read two responses — though one was changed a few times. Both of these reactions seem to be coming from either a deeply personal place or someplace where they feel they need to cover their tracks. The immediate “it’s time to move on” felt premature and slightly suspicious.

After the initial story broke, some very big mainstream publications picked up the story; why do you think there’s been relative silence from the media and Spiderbaby since then?

I don’t know if I was deluded or not but I thought that the whole “Spiderbaby scandal” went beyond the scope of just “genre journalism” but maybe it doesn’t. Or maybe the story has been squashed. It just seems off that as quickly as the story went “big” it died down again. It could have just been timing. Too many people too jazzed for Comic Con or wringing their hands about other news stories.

Horror journalism has been rocked by a similar plagiarism scandal before, [The Dark Side scandal] how do you think the industry can safeguard against this happening again and build trust amongst readers and writers again?

There are fact-checkers in our industry (or should be). Perhaps a content-checker would also be a viable position. However, as a publisher myself (of Cashiers du Cinemart), I rely on working with people of integrity. I don’t know if I’m just walking a primrose path or if I’ve been incredibly lucky or if I’m just a good judge of character but I know my micropublication doesn’t compare to larger organizations where not everyone can be vetted by years of friendship and correspondence. I’m still curious to hear how the other publications that put out Lianne’s work will respond. If they don’t at least address the issue — even to brush it off — it says to me that there’s a larger problem.

What advice would you give to aspiring writers about publishing their work online? Is plagiarism a sad by-product of the internet, or something we should feel confident about reporting?

I think all plagiarists should be reported and shamed. There’s not much else that can be done, alas. Throwing a copyright notice on your work or even going the Creative Commons route really means diddly in the overall scheme of things. If people want to rip off your work, they’ll rip it off. Just be vigilant. And, moreover, be distinctive. It was Lianne’s lack of an author’s “voice” or, rather, the use of someone else’s, that got her in trouble. If an aspiring writer doesn’t know what I mean by “voice” then they should do some research and think about how they want to be represented in the internet or how they can make themselves stand apart.

Seven Tips for the First-Time EdFringe Critic

25 Jul
EdFringe 2010

EdFringe Photo by DaveMcKFlit, used under a Creative Commons Licence

The Edinburgh Fringe Festival is nearly upon us! Posters are already appearing all over the city, venues are creaking into life, and performers from far and wide are descending on Auld Reekie at an almost unnerving speed.

I often read guides to the Fringe that were written for and by performers, audience members and marketing types. However, I feel that it would be remiss not to not give first-time EdFringe Critics, and critics who aren’t familiar with the city, a bit of guidance for their Festival debut, since it can be a very busy, very strange, but very fun time.

So, without any further introduction, here is my guide on how to survive the Fringe as a new critic.

1. Paper and Pen Are Your Friend

Yes, before we had computers, we had pen and paper, and things were a lot simpler if you ask me.

Anyway, always take a notebook and pen with you wherever you go – if your iPad/laptop/smartphone freezes or runs out of battery, they will be useful. A notebook will allow you to make inconspicuous notes in the auditorium – have you ever seen someone making notes on a phone or an iPad during a performance? I have, and not only is it extremely rude, it’s also pretty idiotic. Don’t be that person.

2. D.K.Y = Don’t Kill Yourself

I’m not saying the Fringe will drive you to suicide, all I’m saying is, don’t book too many shows on one day. Remember, the downside to seeing several shows in one day is that you will have to write a review for each of them. When it gets to 5am, and you still have reviews to write, but you can’t for the life of you remember what that piece you saw at 2pm was about, then you’re in trouble.

Know your limits, don’t burnout.

3. Be Nice

During the Fringe you will meet lots of different people; but it’s a very busy period, and so these people will be stressed, just like you. As a journalist, you are viewed as a representative of your publication, so, it’s a good idea to be nice.

Be nice to other journalists. Be nice to bar staff. Be nice to venue staff. Be nice to press staff. If you’re rude to people, you will get a bad reputation and people will not want to work with you. I worked for years in retail, and as anyone who has worked in retail will tell you, it’s really not very nice to be shouted at.

So, if something goes wrong, if a ticket isn’t where it should be, or phone calls are not being answered, be polite, but firm. People are more likely to help a critic that says “I really need to see this show, is there any way that you can fit me into this performance?” rather than the “What do you mean my ticket isn’t there? DON’T YOU KNOW WHO I AM?”

You are a critic, you are not a god.

4. The Royal Mile

Unless you want to move at a pace that would make the average snail blush, and get weighed down by an insane amount of flyers, avoid The Royal Mile.

It’s a lovely street, and if you must visit it, go early in the morning, for after around 10am, it fills with performers, more performers, flyerers and by passers who have no sense of space, time or an idea of what walking in a straight line entails.

5. Princes Street

Ok, so this isn’t probably the most important piece of information I can give you about the Fringe, but there is a big street in Edinburgh City Centre, it’s full of shops, it’s very famous, and it’s called Princes Street.

I’ll say it again, Princes Street. It’s masculine, there is no extra ‘s’. However, far too many people call it “Princess Street”, this is incorrect. If you ask for directions to “Princess Street” I am not going to give you any, because no such street exists in the city. Please, call it Princes Street.

6. Give Yourself Extra Travelling Time

During any other Month in Edinburgh, getting from somewhere like the Grassmarket to North Bridge takes around 5-10 minutes, depending on your route.

However, during August, this will take double that, because of the sheer amount of people trying to do the same thing. In fact, I once missed getting to a show at the Underbelly in the Grassmarket – by a minute, no exaggeration – because it had taken me so long to get from The Spaces @ Surgeons’ Hall to the Underbelly (a trip that takes literally no time at all) because of all the people in my way.

The staff were really very apologetic; they’d just closed the doors, and they led onto the stage, so I really would be interrupting the performance, and so, with a heavy heart, I had to phone my editor, and let them know that I couldn’t see the show. They were surprisingly ok about it, but it was embarrassing for me, it was unprofessional, and as the show went on to get great reviews, I missed out on a really strong show.

7. Sit Near the Door

I’ve been reviewing the Fringe since 2009 and if you can take away one piece of advice from me, please, sit near the door when you’re at a Fringe show.

Why? This means you can slip out of the show quicker – be that when it finishes, or earlier. There is no shame in leaving a bad Fringe show early, just do it quietly and without drawing any attention to yourself.

There have been more than a few occasions when, during a particularly bad show, I have lamented my choice of seat, as leaving the venue would involve having to cross the stage, and do some kind of walk of shame out the door. I don’t have the balls to do that yet. I have sat through a lot of bad theatre.

I have only ever walked out of one Fringe show, and that was because it was running over by half an hour and showed no signs of stopping. It was also the worst show I’d ever seen in 5 years of reviewing, so that had something to do with it.

Have I missed anything out? Is there anything else you would like to know? Get in touch and let me know!

Lianne Spiderbaby Didn’t Plagiarise Me, But I’m Angry Anyway

20 Jul
Lianne Spiderbaby, Plagiarist

Lianne Spiderbaby, Plagiarist

There is a very, very special place in Hell for people who plagiarise other writers’ work and pass it off as their own.

Recently, Lianne Spiderbaby (real name Lianne MacDougall), a well-known figure in the horror industry, who wrote for many horror publications, including FEARnet, Fangoria, Video Watchdog and was one of the hosts of the Fright Bytes YouTube channel was revealed to be a prolific plagiariser by Mike White of Impossible Funky.

Following an anonymous tip, White compiled a detailed and damning report into MacDougall’s body of work, which revealed that most of her articles, including her popular Spiderbaby’s Terror Tapes column on FEARnet, were not her own work, and had been largely ripped off from a number of other writers. Following the publication of this blog post, and the media attention surrounding this story, (MacDougall is, according to reports, dating Quentin Tarantino, himself no stranger to plagiarism controversies), more examples of MacDougall’s habit of passing off other people’s work as her own was discovered.

I’m not going to waste time and energy trying to work out what MacDougall’s motivation was for plagiarising other, and often unpaid writers, because, I don’t care about why she did it. I don’t particularly care about MacDougall, or her alter-ego, or who she may or may not be in a relationship with. I care about the writers she plagiarised, I care about the horror community, and I care about journalism.

When a someone is caught plagiarising, it’s not usually a first time offence. They could have been getting away with it for weeks, months, perhaps even longer. And when their plagiarism is uncovered, they are only sorry that they have been caught. Plagiarism destroys a writer’s reputation, it damages the reputation of the publication that writer worked for and it brings the journalism industry into disrepute. When someone decides to plagiarise someone else’s work, everyone loses.

In MacDougall’s case, each of the publications she has written for has been damaged in their own way, especially those that tried to defend her when the news of her plagiarism went viral. It’s embarrassed the horror community, a community where women aren’t as well represented as men. It will have affected the people who read her work, and her editors, but it’ll have hurt the unpaid or underpaid writers that she stole from, it’ll have hurt the bloggers that write because of their love of writing and film, and those that write in the hope of furthering their careers.

Plagiarists don’t deserve to be defended by publications, or have publications running scared about reporting the news of their lack of journalistic merit or talent, they deserve our condemnation. Plagiarists can’t plead ignorance; it’s well-known that plagiarism is deemed by many industries to be highly unethical. It’s not allowed in schools, colleges, or universities, in fact, it can get you expelled from all three of them. It is, essentially, the theft of another person’s intellectual property; it’s lazy, it’s selfish and it’s a very, very stupid thing to do.

I will never forget the day that I experienced plagiarism for the first time. I was a few months into my role of theatre editor at The Journal when I got a call from my editor, asking about a review written by one of my writers, a girl I will call Emma, for that was her name. Emma was studying a Journalism Masters, she was attentive, always asking for more reviewing work, and often asking for feedback on her pieces. I was pretty new at this editing lark, so I spent a lot of time giving her detailed notes and editing her reviews, which were often over the word count.

One publication weekend, a sub editor discovered similarities between Emma’s review of a dance piece, and a review of the same performance which had been published by another publication a few days earlier. The sub editor then checked her other reviews, and found that they had all been plagiarised in varying degrees from a number of sources, including one national publication and a local paper. In some cases, entire paragraphs had been copied and pasted into her copy. In others, some sentences bore striking similarities to other reviews of the same show. However, luckily, in more than one case, I’d unwittingly removed large parts of the plagiarised copy while editing her ‘work’.

Emma was confronted and denied everything, despite the evidence to the contrary. Emma was fired. However, Emma continued her course, graduated and the last thing I heard was that she was working for the BBC. But Karma catches up with everyone, eventually.

While MacDougall has so far said very little on the subject bar releasing one meagre tweet apologising for the “plagiarism in my work” (here’s a hint, if you plagiarise other people’s writing, it’s not your “work”, it’s theirs) it’s not enough. MacDougall has treated these writers, publications and the horror industry at large with utter contempt, displaying an unbelievable amount of cowardice along the way.

Her failure to answer for her actions, or attempt to redress the wrongs that she has committed is as infuriating as it is disappointing. It’s only right that she should face the consequences for her actions, although some are questioning whether this will happen at all, thanks to MacDougall’s position and her attempts at damage control, which included shutting down her blog and Twitter account, blaming her intern and pleading with editors to remove articles discussing her plagiarism.

Journalism is a very difficult industry to get into, especially given the current economic climate. The industry is constantly being questioned and analysed, it has suffered from recent scandals, from the rise of print journalism, from the loss of revenue. But the industry has suffered most from the loss of trust that has resulted from unethical practises, such as plagiarism, phone hacking and other sleazy methods that hurt people and damage journalism.

Lianne Spiderbaby has been damned by her own web of lies and deceit, and so, it’s up to the rest of us to salvage what we can and start building up trust with readers once more.

UPDATE:

After I wrote this post, I read BJ Colangelo’s posts on her fantastic Day Of The Woman blog, naming some of the best female horror journalists working in the industry right now.

These lists are super awesome, and it would be criminal not to celebrate the amazing work that these women are doing in the field.

And no, none of these amazing women are plagiarists!

Part One:

http://dayofwoman.blogspot.co.uk/2013/07/female-horror-journalists-you-should-be.html

Part Two:

http://dayofwoman.blogspot.co.uk/2013/07/female-horror-journalists-you-should-be_18.html

 

 

PR Post Mortem: I Don’t Care About Your Discographic

30 Jun
Disco Image by PTGreg, shared under a Creative Commons Licence

Disco Image by PTGreg, shared under a Creative Commons Licence

One of the main gripes I have with bad PR is that some PR companies and PR officers don’t research the publications that they contact, and so, I often get press releases that aren’t in my publication’s remit. Sadly, this is something that happens quite often, and it annoys a lot of journalists. Welcome to PR Post Mortem; a new feature on The Taylor Trash, where I unlock the archives and examine the cold, dead cadaver of bad PR pitches past.

This press release was sent to my TPR account (and remember, we only review theatre) by a PR company specialising in promoting film.

Hi Amy [Hello!]

Hope all’s well? [I can’t complain, I’ve had a long day at work, I’m watching season five of Sons of Anarchy at the moment, how are you?]

Festival season has arrived [Oh no, please don’t let this be about a music festival] – Glastonbury is upon us! – [I never go to music festivals] and disco is making a smash return this summer. [ Making a smash return? Disco never died to us fans, PR lady] Leading the way with his iconic brand of dance and funk is one man hit factory, Nile Rodgers. [Oh yes, I’ve heard of Nile Rogers, he’s one of the most talented musicians/composers/producers/Guitarists around, but why have you made his name bold?]

Before Nile is joined by the rest of his band, Chic, on the West Holts Stage at Glastonbury on Friday night, [I won’t be at Glastonbury] Warner have produced an exceptionally informative Discographic, [You mean an infographic?] covering the copious members of pop royalty Rodgers has worked with including Madonna, Davie Bowie, Michael Jackson, Will Smith and most recently Daft Punk! [Why is this in bold as well? I know who these celebrities are. Is it something to do with getting lucky? Bad joke, sorry PR lady, but I can read, you know.]

Brush up on your Chic knowledge and take a look at the graphic by following the link below: [I know a lot about this band already, because I love disco, so, no.]

The Chic Organisation: Up All Night is out to own on July 1st 2013 and can be pre-ordered here: [Not linking to this, sorry]

For any questions or if you would be interested in receiving a review disc let me know. [So, this isn’t an invitation to review? You just wanted to send me your shiny ‘discographic’? I feel dirty]

All the best,

PR Numpty

I love disco, I love Chic, I love Nile Rodgers, but I hated this approach. However, the best part of this PR was hidden in the footer, underneath the signature, where I found this little snippet of joy.

This message was sent to Amy. If you no longer wish to receive email from us, please follow the link below or copy and paste the entire link into your browser. [Link]

This PR company not only sent me a PR that was irrelevant to my publication, but they also opted my email address into their email distribution service, which I never agreed to, which I then had to opt out of in order to avoid additional pointless press releases.

However, this is not the end of the story; a few days after I received this email via this mail distribution service, I received a similar email directly from the PR company which I also had to unsubscribe from in order to opt out of further correspondence. Oh, the joy.

What They Did Right

  • They began with a greeting
  • They used my name
  • They kept their pleasantries short

What They Did Wrong

  • They pitched a theatre publication a film/DVD story
  • They included a pointless ‘Discographic’
  • They assumed that I didn’t know about Chic/Nile Rodgers – I do, which they didn’t realise, but they assumed that I (and other journalists they contacted) were ignorant of the joys of D.I.S.C.O.
  • They signed me up to a third-party mailing list without my permission
  • They subscribed my email address to their internal mailing list without my permission

Post Mortem Recommendations

  • Pitch the right publication
  • Research the journalist
  • Just because infographics are ‘in’ doesn’t mean you should include one in your pitch
  • Don’t subscribe email addresses to a mailing system. Ever.
  • Ah, freak out!

Dear Abigail Fisher

25 Jun

Abigail Fisher

Dear Abigail,

I read about your rejected application to the University of Texas and your subsequent lawsuit challenging the university’s decision, which you, a 23-year-old white woman, believed was due to the university’s policy of affirmative action.

Let me start by saying I’m sorry you didn’t get into your dream university; rejection sucks, and it can feel unfair. As a 27-year-old white woman, I’m not going to patronise you by saying that you have your whole life ahead of you and that this rejection will soon feel like nothing more than a tiny bump in the road that is your life journey. I’m too close to your age to tell you this, and I haven’t clocked in anywhere near enough time to be that dismissive of your life experience so far.

But I can tell you this; sometimes, in life, we don’t always get our way.

Sure, you might have it all planned out, you might have written a list of goals that you want to achieve by the time you’re 30, but if something is not going to happen, it’s not going to happen. You can’t force your dream university to take you on as a student, because there is a lot of evidence to prove that your application wasn’t rejected because of the colour of your skin.

When we fail, we have to get back up, dust ourselves off and keep moving. I know it hurts to realise that a long-time dream you had won’t come to fruition, but just because you want something, doesn’t mean that you’re entitled to it. Sometimes you put your heart and soul into something and it doesn’t work. Sometimes you don’t quite work hard enough, and expect the glory to appear overnight, which it doesn’t.

The fear of failure is something that has swept our society; as modern people we are terrified of doing something wrong, of taking a risk, of not getting what we want, or of changing our minds and creating new goals. The important thing to remember is that everyone around you, including the most successful people in the public eye, will have failed at something, be it a work endeavour, a relationship, an investment, an exam, an essay or another seemingly important task.

Walt Disney was fired by an editor, he formed and liquidated several companies before he found success with his animation. Bill Gates ‘ first business failed miserably. Michael Jordan was cut from his high school basketball team. Stephen King had his seminal horror masterpiece, Carrie, rejected 30 times by various publishers, before it was eventually accepted. The late Iain (M) Banks’ The Wasp Factory was rejected 6 times before it was published in 1984, and he has since been named as one of the 50 Greatest British writers since 1945.

My point is, Abigail, that failure is inevitable at certain times in our lives, we can’t avoid it, but it represents a massive opportunity for personal growth and change. I’m not denying that it’s a difficult process, but anything worth doing usually is. Let me tell you a few secrets; I’m a theatre critic and I failed Higher Drama when I was 16; I had missed a lot of school that year because of illness, and I got pneumonia 2 weeks before my exams. When I resat the course the following year I got a B.

When I first applied for university, I didn’t get an interview for the course I really wanted to do, I just logged into my UCAS account one day to find that my application had been rejected, no reason was given, all I got was a computer screen with the words ‘application unsuccessful’ staring back at me. I was crushed. However, 5 months later, I managed to get onto that very same course through clearing.

I stayed up all night drinking vodka when I got the mark for my university dissertation, which was a painful 52%. This mark dragged my overall grade down from a First Class degree, to a 2.1. I was very unhappy about it at the time, but that 2.1 hasn’t held me back at all, in fact, I haven’t seen my degree certificate since I graduated four years ago, I think it’s somewhere in my parents’ house.

I know that you went on to successfully apply to and graduate from Louisiana State University, and for that I congratulate you. However, I must ask you, what you thought you might gain from your lawsuit? Ask yourself, have you really experienced discrimination because of your race?

Obviously, as we live in different parts of the world, and are unlikely to ever meet, I must admit, I don’t know you, so I can’t get a good idea of your reasoning, or the reasoning of those around you, but I do hope that in time, you will realise that this lawsuit was unwise, and you will be able to fully move on with your life.

Yours sincerely,

Trash

(No kisses yet, we barely know each other)

The 10 Commandments of the Successful Critic

15 Jun
Candle by clemetchene used under a Creative Commons License

Candle by clemetchene used under a Creative Commons License

1. I am the Editor, thy employer. Thou shalt turn up to the performance/show/film/gig that thou art reviewing on time, wherein thou shalt be able to arrive calm, content and able to review the piece in question.

2. Thou shalt research the work that thou art reviewing, be it the previous work of the performers/actors/director/writer, so that thou shalt know what thou is talking about, and won’t give the impression that thou art talking out of thy ass.

3. Thou shalt act as a respectable member of thy’s publication team when reviewing. This includes not overdoing it with the free alcohol and then embarrassing oneself because of said alcohol.

4. Thou shalt file copy on time and within the word limit.

5. Thou shalt not steal work from another writer, be they living or dead and pass it off as thine own. Plagiarism will be discovered, and thou will only set thyself back by ripping off the intellectual property of others.

6. Thou shalt be respectful to venue staff, including FOH staff, PR people and press officers.

7. Thou shalt write about more than the performance; thou shalt consider the cultural, political, social and historical context of a piece. Criticism must move beyond the tired “It looked nice, it was acted well” narrative.

8. Thou shalt write with brevity and clarity; why write a 20 word filler sentence when a simple 10 words will do?

9. Thou shalt proofread thy’s own work before sending it to thou’s editor.

10. Thou shalt be prepared to listen to constructive criticism of thine work, and thou shalt take this criticism to heart.

Why Your EdFringe PR Campaign Sucks

3 Jun
Fringe Posters image by Daveybot, shared under a Creative Commons Licence

Fringe Posters image by Daveybot, shared under a Creative Commons Licence

If you’re a performer or part of a theatre company that’s handling your own PR campaign at the Edinburgh Fringe this year, perhaps for the first time, there are three things that form the basis of any Edinburgh Festival Fringe PR campaign; discipline, research and hard work. I know, that’s pretty obvious, but while the Edinburgh Fringe is presented as a fun and unmissable festival (it is) it’s also a bit like a sewer; what you get out of it depends on what you put into it.

But I’m Only at the Fringe for Three Days

Three days? That’s brilliant! Shorter runs at the Fringe are becoming quite popular for various reasons, and the length of your run doesn’t limit your PR campaign. Get in there early, contact journalists; send them an exclusive invite to your first show and promote the Hell out of it.

But I Want to Party Hard

While it may look like the Fringe is one big party, the reality is that the festival is hard work for everyone involved in the Fringe. For performers handling their own PR, the Fringe presents an almost unique experience in terms of promotion.

The Edinburgh Festival Fringe is one of the biggest, if not the biggest arts festival in the world; this year a record 2,871 shows will be performed by 24,107 artists in 273 venues across Edinburgh. The number of shows at this year’s Fringe has increased by 6.5% compared to last year. So, if you want to party, do it in moderation, you have a job to do.

But The Fringe is Too Big

As the Fringe grows, so do the opportunities for marketing a show and producing a strong and unforgettable Fringe PR campaign. A bigger Fringe means more journalists, more publications, more blogs, more audience members, more venues. It means more work to publicise a show successfully.

It means that your Fringe PR campaign must be as important as all other Fringe preparation. Think about all the work you have put into your show so far: the planning, the auditions, the creating of sets, costumes, the booking of a venue, the organisation of Fringe accommodation. Why should PR take a back seat?

So, I Just Shout Loud Enough and I’ll Get Reviewed?

It’s often said that the person who shouts the loudest has the most influential voice in the room, but for the Fringe, and for wider PR, I would argue that having the right voice, rather than the loudest voice is more desirable to journalists.

There is so much ‘noise’ generated by PRs and performers during the Fringe; journalists will be getting promotional messages fired at them daily, so, you have to find a way to make your voice more noticeable and most of all, more inviting to them.

How Do I Make My Voice Heard?

You need to target the right journalists, the right publications, and promote what it is about your show, your piece that will appeal to them. If your show is a political piece, are there journalists who specialise in reviewing and previewing political theatre? Is there a specific publication that tailors to your target audience?

Make a list of your Unique Selling Points (USPs) such as, if this is your first year at the Fringe,  are you performing the world première of your show? What is it that you can offer journalists the competition can’t offer them? Why should they choose you over the thousands of other artists at the festival? Why do you want a journalist to review your show? Once you are clear about this, then you will find it easier to put together your PR campaign.

How Should I Submit My PR?

Once the PR is written and the right journalists have been identified, how will you submit your PR? Will you post it if you have the publication’s address? It’s not as immediate as email, but some journalists prefer it. If you’re unsure, contact the journalist or publication and ask.

If you email it, do you attach it as a separate document, or copy and paste it into the body of the email? Personally, I prefer the copy and paste method, which means I’m not constantly downloading documents. Remember that it needs to be easy for a journalist to find your PR during the busy festival period, so use the show name, venue and company name in the subject line of your email.

Many journalists, especially me and Thom Didbin from Annuals of Edinburgh Stage will thank you for doing this.

How will you begin your communication? A “Hello” is always nice. Seriously, say “Hi”, try to engage with the journalist – good PR is about building lasting relationships, if you get along with a journalist one year, they will remember you the next and might be more likely to see your shows in the future.

What About Social Media?

Social media now forms a pretty big part of any Fringe campaign, and so contacting journalists through this medium, in my opinion, is fine, you just to get your approach right. Start talking to the journalist before the start of the Fringe, build up a rapport; don’t be all promotional all the time.

Simply tweeting a journalist you’ve never spoken to before and asking them to “Please RT” a promotional tweet about your show is lazy – talk to them, don’t just use them as a mouthpiece for your work.

Do Not Do Any Of These Things in Your PR Campaign

Below is a list of suggestions for things not to do when you’re handling your own PR campaign during the Fringe, outside of the Fringe and in general. Personalising your email goes a long, long way.

  1. Email a press release with the subject line ‘Press Release’
  2. Send out a mass email beginning with: ‘Dear EdFringe Reviewer/Promoter/Press Officer/VIP/Broadcaster/Supporter
  3. Send out an email that begins with “Dear Chesney” when the editor’s name is Bella
  4. Constantly email and phone the office of a magazine/newspaper demanding that they review your show
  5. Tweet the same invite verbatim to at least 25 reviewers or publications in a row
  6. Email the same PR multiple times
  7. Email an ‘extended’ PR which gives no new information
  8. Email a PR that gives the wrong start time/the wrong date/the wrong director/the wrong actor/the wrong venue
  9. Write a PR that starts with your star ratings and reviews
  10. Write a PR that uses lots and lots of different colours, fonts, sizes and is not clearly formatted
  11. Write a PR that doesn’t begin with a greeting, but ends with an email signature
  12. Not using bcc in marketing emails
  13. Get the publication name wrong
  14. Issue a demand, not an invitation
  15. Not say thank you to a reviewer or publication for a good review
  16. Send more than one press release per email
  17. Threaten to sue over a bad review – this will not work out well for anybody

Whether this is your first Fringe or your tenth, PR is an important part of your preparation and so, it’s important to keep on top of it, and don’t leave it to chance.

Have you got any advice for companies doing their own EdFringe PR? Get in touch and let me know.

Some Advice For Aspiring Writers

30 May
Typewriter Image by Higginskurt, used under a Creative Commons Licence.

Typewriter Image by Higginskurt, used under a Creative Commons Licence.

I have, on occasion, been asked for advice by a young writer looking to grow their career. However, I also am, in one form or another, a young writer looking for my so-called “big break”. I have asked established journalists questions about how they got to where they are, I have poured over countless YouTube videos of interviews with my favourite writers, looking for that one sentence that would transform me from mere aspiring writer, to professional, in-demand and well-respected behemoth of a writer.

As it turns out, there is no definite answer; everyone has a different story. Some writers trained in journalism, some have an undergraduate degree, maybe even a postgraduate degree. Others fell into journalism by chance, after doing a degree in English or another language, some got onto coveted training schemes and bagged promising apprenticeships. The lucky ones had a friend who was influential in the industry, and managed to get themselves a good job that way.

If I wasn’t watching YouTube videos, I spoke to just about every journalist I met. Almost everyone I spoke to had come into the industry differently, some said having a postgraduate degree in anything was a waste of time, while others said that they wouldn’t have gotten anywhere if it weren’t for their qualifications. During an internship in London, at least two of the journalists I was working with advised me without any irony or malice, that I shouldn’t try to get into get into journalism, because there were no jobs, and things were only going to get worse.

In short, every answer I got, while interesting, confused me more. Should I go to back to university? I don’t have the money to do that. Should I do an NCTJ course? Should I try to diversify and start adding more skills to my CV? All the options available were so overwhelming that I felt like I was going struggling up a spiral staircase; I was moving, I was heading towards some kind of goal, but I wasn’t going anywhere fast. It was frustrating, it was tiring, it was not helpful at all.

And this is my advice; if you want to be a writer, write. Write as often as you can during the day, write in the evening, and then write again the next morning. Set yourself a goal to get up in the morning and write a specific amount of words before lunch, then smash that number.

Don’t forget to read, a writer needs to read and remember how to get lost in the literary worlds that other authors create for them. Reading is a joy, reading should never be a chore, if you don’t read anything, then how can you expect anyone to read your work?

And finally, here’s my golden rule: don’t ask other writers for advice. I’m serious. Every writer has a different story; every writer has a distinct background and voice. Their past is not your future, so create your own career path and carve your own journey in stone. Don’t strive to be a second-rate version of your favourite writer, be a first-rate version of yourself. Don’t imitate, create and never be afraid of doing the things that your idols didn’t do.

Surviving Life After Graduation

21 May
Trash on Taylor Street, SF

Trash on Taylor Street, SF


It’s here, graduation, it’s what you’ve been working towards for a number of years and it’s finally time for you to step outside and view the world, not as a poor student, but as a poor graduate. May I be one of the first to say, congratulations, and don’t worry, it gets so much better.

Right now, you might be thinking about hiring your graduation gown and getting your sweaty hands on the piece of paper that is your degree, but this will not automatically change your view of the world. Don’t get me wrong, your graduation will be great fun, it should give you some great memories, but it’s what happens after your graduation that really matters, and here’s some advice to get you through the weeks, months, even years after this.

Don’t Compare Your Life to Anyone Else’s

This is the rule that I simply cannot stress enough; your life is your life, so quit comparing it to everyone else’s. When I graduated in 2009, which was a very tough year to graduate – especially with a drama degree – I felt like so many of my classmates were walking into great jobs. One person more or less walked into their dream job and had numerous other opportunities thrown at them, yet I was still working at my not-quite-minimum-wage-job in the fast food industry.

In short, I was barely out of my graduation robes and I already felt like a failure; I was intimidated by other people’s progress and envious of their success. When one former classmate moved to London, I was stunned, I couldn’t imagine leaving Edinburgh, let alone Scotland. But the path you go down isn’t the same path that your friends will tiptoe along, and no path is set, you can always change your direction, and you can always, always go back.

It’s OK to Not Have a Plan

You might be one of those people who has a plan, a plan that will not be changed, a plan that they have no intention of changing in any way shape or form. This is fine, but this is not the way that a lot of people work. You don’t always need a plan, you don’t always need something that you set stone; you need that spark, that flash of inspiration, the revelation that comes to you when you’re doing the washing up, the epiphany that emerges as you’re about to fall asleep. Whatever it is, write it down, don’t forget it, and see how you can make this new dream a reality.

Have Something Else To Do

By this, I mean have a hobby. If you’re trying to become a professional writer; write, read, but also have something to do on the days where you just can’t face sitting in front of the computer for another long and unproductive afternoon.

Get out the house; see family, see friends, go to the cinema, the museum, go for a long walk to nowhere and sit and gaze at the sunset. Cook, clean, learn to play a musical instrument, volunteer, head to the gym and work with the Iron, run with no destination in mind, do something that helps you remove yourself from your work so that it remains your goal, your dream, not an instrument of torture. Creating something, working towards your future and being artistic shouldn’t mean that you have to over work yourself; know when to give yourself a break, and know when you are burning out.

You Are Not Your Degree

If I had a penny for every time that I mentioned that I have a drama degree, and every time someone has asked me if I was an actor because of my degree, I would have a fair few pennies. Yet, I would still not be a rich woman. I work with a team of very, very talented people in my day job. One has a PhD, some have degrees in art, others have degrees in history, some are in really good local bands, yet, we work in online marketing, which, we’ll admit, was not part of our plan, but it’s where we are for now. Your degree doesn’t control you, it doesn’t bind you to a certain industry or job, and remember that it can only hold you back if you let it hold you back. Your degree is a small part of your life; that doesn’t mean that it is your life, and it doesn’t mean that it will be part of your future.

Never, Ever Let Anyone Make You Doubt Yourself

One of the biggest mistakes I ever made in the years after graduating was listening to the wrong people. At that time, there were people in my life that liked to remind me of my limitations, and in doing so, held me back.

For example, during a conversation with a former friend last year, I mooted the idea of moving away from Edinburgh, possibly Scotland, maybe even the UK, to find work, to travel, or just to start anew. This former friend then reminded me that I own a flat, that I was very lucky to own property, and that there were so many other people out there that wanted to get their feet on the property ladder, which wasn’t fair. I can’t remember what it was that they said exactly, but their argument was that because I owned property and because other people didn’t/couldn’t, then I should never, ever think about travelling, ever. I was made to feel guilty and selfish for committing the terrible crime of Expressing a Desire to Travel Whilst Owning a House at the Same Time.

There are many reasons why this way of thinking is completely wrong, but when I thought about the conversation later, I realised that this person was talking about themselves, “I don’t think you should travel”, “I want to buy a house, how can you be so selfish when you have something that I want?” Don’t get into this way of thinking, anything is possible, even if you own property, have a small family, or a well-paid job. Don’t let anyone tell you not to follow your dreams, don’t let others have too much say in your life, this is your time, be your own person, create your own adventure.

The Scaredy Cat’s Guide to Blogging

9 May
Photo by owenwbrown, used under a Creative Commons License

Photo by owenwbrown, used under a Creative Commons License

My Ultimate List of Fears [UPDATED]:

1. Heights

2. Bigger Heights

3. Flying Through Turbulence

4. Blogging

It took me three years longer than it should have to start blogging.

Let me explain; when I was at university, and training in arts journalism, the internet was still seen by many in the journalism industry as less of a standalone publisher, but more of a support to traditional printed journalism. By the time I graduated, it was becoming clear to many in the industry that online journalism had taken on a new dimension, and was seriously threatening traditional print journalism.

Back in those heady days of higher education, graduation and working in a job with no prospects and a weekly pay packet that paid just-above-minimum-wage-but-not-quite-enough-to-live-on, a lot of people I knew started to say things like, “You should have a blog. People like blogs.” I understood their reasoning; blogs would make my work more visible, a blog would give me an online presence, where I could write and hone my craft, and it might even get me noticed by some big time publisher/editor who’d send me an email starting with “Hey Kid, I like your style, here’s a writing job and a comfortable wage.” As if.

But for all the benefits of blogging; networking, work, the unreachable goals, I just couldn’t bring myself to do it. The thought of blogging led to questions, big, horrifying questions that I couldn’t answer. Every time I thought about blogging, a little voice in my head would raise all sorts of questions. What would I blog about? What if nobody read my blog? Which platform should I use? How would I design it? What will I say? What if everyone thinks I’m an idiot when they read my blog posts? What if I am an idiot? What if I’m a terrible, terrible writer?

These questions went on and on, terrifying me, putting me off blogging, and so, the little voice would fall silent, until I started thinking about blogging again. After all, who was I? I was a theatre critic, just another underpaid and undervalued arts journalist. Why would anybody take me seriously? Why would anybody want to read what I have to say? Why should I bother blogging when I can’t get regular and paid writing work anyway? Sometimes, I would be brave, I would make vague commitments to creating a blog, like the time I registered a domain that I ignored until it expired. I set up various Tumblr accounts and even a lonely Posterous account that I promptly forgot about. Then, last year, I decided the fear was holding me back; it was time to have a blog, at least to showcase my work, and use in job applications.

I set up my blog in April, but didn’t write my first post for a month. I was so overwhelmed in the beginning; I didn’t know what to say, and that little voice kept telling me I had no place blogging was sometimes unbearably loud. After that, I used my blog to republish my reviews from other websites. It wasn’t an impressive blog, so I fannied around with free WordPress themes to make it look better, and added new widgets, categories and tabs. But, I still felt like my blog wasn’t working, it didn’t inspire me and I knew I wanted to write about more than theatre. So, I did. I wrote about the government, I wrote about abortion, I wrote about libel, I wrote about pseudonyms, I discussed disappointment, I lamented the lack of money in journalism and rejection in the industry. As I wrote, I grew more confident and that little voice that liked to tell me that I had no right to publish my work online grew weaker.

It’s been just over a year since I started this blog, while it has been difficult at times, and I’ll admit that the little voice of doubt hasn’t gone completely, I’m glad I started blogging, I only wish I’d started earlier. I wish I’d known that blogging doesn’t have to be so scary, I wish I’d known that the only way to be comfortable blogging is to blog regularly.

If you’re thinking about blogging; don’t think about it, do it. The more you blog, the more you will find your voice, your angle and an audience. Listen to feedback – if you get it – but don’t be afraid to share your opinion, to keep writing, researching and finding stories that you want to write about. Your blog is your space, where you can express yourself freely, and conquer your little negative voice. My blog definitely helped me get over my fear of blogging, next up; I will conquer my fear of flying through turbulence. Maybe.

KNUT

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