Tag Archives: Arts Marketing

PR Post Mortem: The Best of EdFringe – Part Two

22 Aug
Image by Manic Street Preacher, shared under a Creative Commons License

Image by Manic Street Preacher, shared under a Creative Commons License

As the Edinburgh Festival Fringe draws to a weary close, I’ve been busy not just reviewing, but also compiling the very best (read, worst, definitely the worst) of the EdFringe PRs that I’ve received over the last few weeks.

So, without further ado, here is PR Post Mortem: Best of EdFringe Part Two:

What’s My Name?

Hi guys! [Um, hello. That’s uh, that’s not my name.]

Just a little message letting you know our brand-new comedy, [Show Name] is currently in a run [In a run? Where’s it going? What charity is it running for?] at the Fringe until 24th August. We’d love it if you could come along and review us! [Exclamation Mark]

Seems a strange time to email, but I’ve only been switched on to your publication [And what publication is that?] and I really liked having a peruse through your site. [Say my publication’s name. Say MY name.]

Hope to see you there, if you can make it! [Why did you put an exclamation mark here?] Don’t hesitate to get in touch via phone or email.

Peas & lurve, [WHAT]

PR Numpty

Journalists Live in Scotland, Too

Hi Amy,

I just wanted to get in touch to see whether you still have reviewers at the Edinburgh Fringe this week? [Well, I live here, so yes, I do.]

I just wanted to make a couple of recommendations for review [I have a feeling these recommendations will be biased] if any of your team would be available, these are [Show Name and Show Name]

I’ve attached press releases for more info [Oh Goody] on these as well as a list of all the shows I am looking after in case the others should be of interest also.

Thanks and best wishes,

PR Numpty

Review Our Amazing Something

Hi Amy, [Hello!]

We are working on this amazing online piece which is taking place on Monday [Great, what is this piece?] throughout the day and I wondered if there is any way of putting a link to it on your site at all? [You want me to link to a project I know nothing about?] Or if one of your reviewers would be interested in spending the day with it? [Spending the day with it? What is it?]

[Website Link]

Hope all’s fine and dandy. [Well no, it’s not because this email tells me sweet Fanny Adams about your ‘amazing online piece’.]

Px [A kiss? Oh no, wait a minute, I remember this guy – it’s 22 attachments guy!]

Well, If You Say Please…

Pleasereview these shows … [Pleaseuse spaces]

Thank you! [Wait, that’s it?!]

Mx [Another kiss? Why I outta…]

[The show details were below the text of the email. No, thank you.]

Not An EdFringe PR, But…

Hi – I thought your readers may be interested…please let me know! [You know nothing about my readers]

As the Carnival approaches this week on August 25, I thought you might like to use this great interactive infographic [Oh no, not another infographic] from [Promotional Business Gift Website, yes, that’s right, a PROMOTIONAL BUSINESS GIFT WEBSITE]

Since its inception in 1966, the Notting Hill Carnival, held in August annually, has grown into the largest street festival in Europe. Did you know that a record 1.5 million people attended in 2012 and it brought nearly £100 million to the London/UK economy? [No, and I don’t care]

· History of the event: Was originally a ‘Caribbean Carnival’ aimed a smoothing over race relations following the Notting Hill race riots the previous year. [A ‘Caribbean Carnival’, eh?]

· Entertainment/Celebrity Elements: High-profile artists such as Eddie Grant, Wyclef Jean, Courtney Pine, Jamiroquai and Burning Spear have participated [Yes, I know what the Notting Hill Carnival is, thanks]

· Top Trends in Food: Caribbean street food is one of the highlights of Notting Hill Carnival dating back to its roots. Turkish, Chinese and Indian are also popular. [Am I eating the food? Will I get to eat the food? No? Well then, I don’t care]

· View the graphic: To learn more…[Nope. Nope. Nope.]

If you plan to use the infographic we would love to know and ask that you please attribute a link to [Promotional Business Gift Website, who clearly want a link more than anything else]

Thanks,

PR Numpty

What They Did Right

  • Two of the PRs used my name
  • That seems to be it

What They Did Wrong

  • Exclamation marks – why?
  • Not knowing that me and most of my writers are based in Edinburgh
  • Not using my name
  • Not using the publication’s name
  • Unclear/undefined projects
  • Kisses – we are NOT friends
  • Lack of spaces
  • Begging me to review shows
  • 22 attachment guy getting in touch again
  • INFOGRAPHIC
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PR Post Mortem: I Don’t Care About Your Discographic

30 Jun
Disco Image by PTGreg, shared under a Creative Commons Licence

Disco Image by PTGreg, shared under a Creative Commons Licence

One of the main gripes I have with bad PR is that some PR companies and PR officers don’t research the publications that they contact, and so, I often get press releases that aren’t in my publication’s remit. Sadly, this is something that happens quite often, and it annoys a lot of journalists. Welcome to PR Post Mortem; a new feature on The Taylor Trash, where I unlock the archives and examine the cold, dead cadaver of bad PR pitches past.

This press release was sent to my TPR account (and remember, we only review theatre) by a PR company specialising in promoting film.

Hi Amy [Hello!]

Hope all’s well? [I can’t complain, I’ve had a long day at work, I’m watching season five of Sons of Anarchy at the moment, how are you?]

Festival season has arrived [Oh no, please don’t let this be about a music festival] – Glastonbury is upon us! – [I never go to music festivals] and disco is making a smash return this summer. [ Making a smash return? Disco never died to us fans, PR lady] Leading the way with his iconic brand of dance and funk is one man hit factory, Nile Rodgers. [Oh yes, I’ve heard of Nile Rogers, he’s one of the most talented musicians/composers/producers/Guitarists around, but why have you made his name bold?]

Before Nile is joined by the rest of his band, Chic, on the West Holts Stage at Glastonbury on Friday night, [I won’t be at Glastonbury] Warner have produced an exceptionally informative Discographic, [You mean an infographic?] covering the copious members of pop royalty Rodgers has worked with including Madonna, Davie Bowie, Michael Jackson, Will Smith and most recently Daft Punk! [Why is this in bold as well? I know who these celebrities are. Is it something to do with getting lucky? Bad joke, sorry PR lady, but I can read, you know.]

Brush up on your Chic knowledge and take a look at the graphic by following the link below: [I know a lot about this band already, because I love disco, so, no.]

The Chic Organisation: Up All Night is out to own on July 1st 2013 and can be pre-ordered here: [Not linking to this, sorry]

For any questions or if you would be interested in receiving a review disc let me know. [So, this isn’t an invitation to review? You just wanted to send me your shiny ‘discographic’? I feel dirty]

All the best,

PR Numpty

I love disco, I love Chic, I love Nile Rodgers, but I hated this approach. However, the best part of this PR was hidden in the footer, underneath the signature, where I found this little snippet of joy.

This message was sent to Amy. If you no longer wish to receive email from us, please follow the link below or copy and paste the entire link into your browser. [Link]

This PR company not only sent me a PR that was irrelevant to my publication, but they also opted my email address into their email distribution service, which I never agreed to, which I then had to opt out of in order to avoid additional pointless press releases.

However, this is not the end of the story; a few days after I received this email via this mail distribution service, I received a similar email directly from the PR company which I also had to unsubscribe from in order to opt out of further correspondence. Oh, the joy.

What They Did Right

  • They began with a greeting
  • They used my name
  • They kept their pleasantries short

What They Did Wrong

  • They pitched a theatre publication a film/DVD story
  • They included a pointless ‘Discographic’
  • They assumed that I didn’t know about Chic/Nile Rodgers – I do, which they didn’t realise, but they assumed that I (and other journalists they contacted) were ignorant of the joys of D.I.S.C.O.
  • They signed me up to a third-party mailing list without my permission
  • They subscribed my email address to their internal mailing list without my permission

Post Mortem Recommendations

  • Pitch the right publication
  • Research the journalist
  • Just because infographics are ‘in’ doesn’t mean you should include one in your pitch
  • Don’t subscribe email addresses to a mailing system. Ever.
  • Ah, freak out!
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