Tag Archives: Edinburgh Festival Fringe

Shit EdFringe Critics Say

6 Aug
Image by jontintinjordan used under a Creative Commons License

Image by jontintinjordan used under a Creative Commons License

 

1. Why did I decide to review six shows today?

2. Why did I book a show that starts before 10am?

3. Let’s meet for coffee.

4. (During a press night) I will try to see your show.

5. Where is the press office?

6. Have my tickets been confirmed yet?

7. I have a show in five minutes.

8. I’ve not had any coffee today.

9. Hello, my name is [name] and I’ve got some tickets to collect for [show name].

10. (To a flyerer) No, thank you.

11. (To a really good flyerer) I will do my best to see your show.

12. (To another critic) Seen anything good?

13. Are you on Twitter?

14. Can I have a large latte, please?

15. I’m starving, I didn’t eat breakfast/lunch/dinner. (Sometimes all three)

16. Hello, can you tell me where [venue name] is, please?

17. What day is it?

18. I’m so tired.

19. I have no money.

20. Let’s go to the bar.

21. MORE COFFEE, PLEASE.

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PR Post Mortem: The Best of EdFringe – Part One

4 Aug
EdFringe Flyerer 2010 Image By  used under a Creative Commons Licence

EdFringe Flyerer 2010 By <p&p> Image Used Under a Creative Commons License

Since the Edinburgh Festival Fringe (or as some people insist on calling it, ‘Edinburgh’, like nothing else happens in the city for the rest of the year, like it’s a more modern version of Brigadoon, without Vincent Minnelli’s somewhat skewed vision of Scotland) has come around again, it’s time to analyse the best, the worst and the unforgettable in Edinburgh fringe PRs.

Ladies and gentlemen, welcome to the very first PR Post Mortem dedicated to the wonders of the EdFringe PR.

I would Like You to Interview My Penis

Hello [Hi!]

Talented character comedian my penis is available for interview if you are interested.  [Chronically underpaid journalist is unsure if this is a character? Or…an actual, like, wang?]

After years on the sketch circuit my penis [ACTUAL WANG ALERT! ACTUAL WANG ALERT!] is hoping to finally get his big break in my Edinburgh show Wrong Way and is looking for press opportunities. [So, this IS a pitch for an interview with a real penis]

I am e-mailing you on behalf of my penis [Oh dear] as he is very shy [Oh Gawd], so if you would like to speak with my penis [Wang!] it would have to be via e-mail. [I will not be ordered around by a penis]

Me and my penis look forward to hearing from you. [Can penises hear? What’s the plural or penis? Penai? Peen?]

HD

I Can Haz Attachments?

Hi Amy, [‘Sup?]

I hope you are well. [You’ve caught me at that awkward moment between TV series. Game of Thrones is finished, but Breaking Bad hasn’t started yet. What’s a girl to do?]

I just wanted to ensure that you had our press releases for this year’s shows. [EdFringe shows? EIF shows?]

Please don’t hesitate to let me know if you need anything further at all. [That sounds fair enough, I’ll go read your sign off]

px [A kiss? On the first email?]

[Oh, there’s a couple of attachments.]

[That’s more than a couple of attachments.]

[There’s more than 10 attachments]

[There are 22 separate attachments.]

[Why would you do that? What have I done to deserve this?]

Short and Sweet

Hello, [Howdy]

I have attached a ‘media release’, I hope you find it interesting. [Um, thank you?]

Thank you [You’re welcome, but who are you?]

Geoff W [Ah, Geoff, that’s great. What can I help…is that it?]

 

I Know You, I Know I Know You

Dear Amy, [Hello there!]

Our paths have crossed at the Fringe before [Nope] (I think we may first have been introduced by REDACTED?) [We were not introduced by REDACTED because I have never actually met REDACTED, so definitely nope]. Are you covering the festival this year? [I live here, so yes.]

I am returning this year with three really strong shows [Super]– all from acclaimed companies (two of which are returning to Edinburgh following hugely well received recent shows) and with interesting concepts. I’d love to know if you would be interested in previewing these in some way. [Ok]

[This section redacted to protect the shows, which do sound really strong, I agree.]

Do let me know if there is something we can do together, if you’d like to book in to review, or if you need any more information. [I’ve got all I need, thanks.]

Best wishes,
PR Person

[After I got this email, I found out that this PR person had sent the exact same email to an editor I know. However, this editor was not at the Fringe last year, and had also never met REDACTED. Sneaky.]

Perhaps the Politest PR Yet

Hi Amy, [Hi!]

Hope I’m not breaking protocol by sending this through [Protocol? What’s that?] but we would like to invite you to see and review my company’s show at this years Fringe. [That’s very polite, thank you]

Thank you in advance for your time: [Girly squeal!] please see below for our press release for our devised production [REDACTED] We are performing every day and we would be delighted if you could make it. [Since you have been so polite, I would be delighted if you would have me]

Please do get in touch with any info, image or interview requests. We love to chat, It would be great to hear from you. [Another girly squeal, you know why? Because it’s NICE TO BE NICE]

All the best,

Nice PR Person

Once, Twice, Three Times a PR

Dear Amy [Hello!]

It’s a pleasure [Give yourself over to absolute, pleasure] to send you the press release for my 2013 Edinburgh Fringe show, [REDACTED].

[Short and sweet, but that’s alright]

Best wishes

Person Doing Their Own PR

Dear Amy [Hello again]

I have pleasure [How much pleasure are you getting from this?] in sending you the press release for my Edinburgh Fringe 2013 solo show, [REDACTED].

[This was the same PR just with a different show name. I feel dirty.]

Best wishes

Person Doing Their Own PR

Dear Amy [Oh, it’s you]

I’m delighted [You’re delighted this time are you? Great!] to send you the press release about my new album launch and Edinburgh Fringe crowd funding project. [Well, at least it’s not about another show]

Best wishes

Person Doing Their Own PR

What They Did Right

  • Most PRs began with my name
  • One of the PRs was very, very polite
  • The Penis PR is just unforgettable

What They Did Wrong

  • Not giving me enough information in the email – this is the one chance you get to personalise your introduction and give the reviewer and idea of who you are, what you are offering, and why the journalist should care
  • Sending the exact same PR twice, followed by another, very similar, PR. It’s pretty lazy, and not very pleasurable either.
  • Why 22 attachments? WHY?

Post Mortem Recommendations

  • Be nice
  • Have an unusual/memorable angle to your pitch
  • Don’t be shy
  • Take the time to write a different email for each show or event
  • DON’T ADD 22 SEPARATE ATTACHMENTS TO YOUR EMAIL

Critics and the Theatre Industry

2 Mar
Photo by Horia Varlan, shared under a Creative Commons licence

Photo by Horia Varlan, shared under a Creative Commons licence

The thing about being a theatre critic, or a critic of any art form, is that you can often feel like you’re standing in front of a locked door,  trying to find a way to get in. For example, you may give a show a very positive review only to have your work ignored by the PR team, who choose reviews from a bigger publication over yours. When you write for a smaller, or less established publication, you are the smallest fish in the biggest pond, a pond that only becomes more vast when thoughtless PRs make comments like: “Oh, glad you’re all here, but just to let you know we were really hoping for FAMOUS SUCCESSFUL CRITIC to come along.” And yes, this did happen to a friend of mine as they stood in the foyer of a theatre, with other local critics waiting to review a show.

Sometimes you’re popular; the phone never stops ringing, the emails never stop dropping into your inbox, and these emails are quickly joined by follow-up emails, checking that you received the first email. Sometimes your website crashes because of the sheer number of people trying to get on it to read reviews and get your email address to tell you about another show that you have to review. Other times, friends you haven’t seen or heard from for a while will leap out of the ether, inviting you to review their new show, saying, ” We must catch up, it’s been too long!” only for your enthusiastic response to go unnoticed; calls are missed, texts are forgotten, and back into the ether they go. You have no idea how much we critics suffer, I mean, really.

I’m being dramatic here, but the truth is, that being a critic can be a lonely existence sometimes; spending long nights in front of the computer, trying to write your seventh review of the day, is necessary, it’s what we signed up for when we took the first step on the broken cobbled road that leads to becoming a critic. But that doesn’t mean that these nights are easy, or enjoyable, and sometimes they can be pretty isolating – have you ever stayed up so late that nobody else seems to be on Twitter? It’s very odd.

While I can’t speak for other critics, I put everything I have at that moment into my reviews, but even then, I have off days. I’ve had days where summing up a simple synopsis takes too long, and days when my writing is so poor, and so utterly unreadable that I’m begging my editor for a late pass so I can attempt to completely rewrite the piece. I’ve had weeks when the prospect of writing another review fills me with dread, when writer’s block has had me staring at a blank word document wondering what the Hell I am doing and why on earth I keep doing this to myself.

I’ve had days when comments on my work have made me glad I chose this path, and days when a simple error on a review, or an omitted piece of information has The Reader completely doubting me, my work and my reasons for reviewing. As a reviewer you get used to the angry commenter’s cry of, “Oh, what do you know, you’re just a failed and bitter director/actor/producer/playwright.” Although, from experience, I’ve found the commenters that are the most vicious and the most personal in their insults of a critic are usually connected to the show that I’ve reviewed – whether they are directly involved with the show in some way, or they are related to someone in the production.

That is not to say critics are infallible, because no one is. It’s impossible to never make mistakes. Errors can range from spelling and grammatical errors, to factual howlers and even, wait for it, a lack of writing talent. Every critic has a different style; you get the A.A. Gills of the world who seem to delight taking cruel swipes at those in the spotlight (remember what he said about Professor Mary Beard?) There are others who specialise in schmoozing; the ‘Star Fuckers’, who slither up to actors and directors to tell them facetiously how wonderful they are, and how much they enjoyed their work, before desperately attempting to become part of their entourage. One of my biggest pet peeves is the critic who just wants to see shows for free, because for these critics, their writing is just an afterthought – these are the critics that give the rest of us a bad name. The ones that don’t fact check, make sweeping statements, offend the director and the actors with their poor words, the ones that arrive late to shows, the ones that are rude to press officers, PRs and FOH staff. I have no time for these people, and frankly, neither should anyone in the industry, this is not the way to move criticism forward.

So, this morning, I read, with interest, Jethro Compton’s Angry Young Man blog post, in which he argued passionately that the relationship between the media and the theatre industry must change, and I whole-heartedly agree. Although I believe that when Mr Compton refers to ‘Edinburgh’ in the post he means the Edinburgh Festival Fringe, and not just the city itself, and that being an unprofessional writer doesn’t automatically mean that you are a bad writer. I could be defined as not being professional, simply because I don’t get a regular income from my writing, something which my bank account likes to remind me. Yet, I would say that my writing style is more professional than amateur.

The theatre industry critics need each other in order to survive, and as a new generation of theatre makers and arts journalists are swelling the ranks on either side, we must come to a mutual understanding of our intertwined industries. Criticism, for me, comes out of my respect and love of the arts; I don’t want to see anyone fail, I simply want to see them creating pieces that they, and by extension, I, can be proud of.

I am an Angry Young Woman, and critics and theatre practitioners both work in industries where our errors, failures and other issues are played out in public, so let’s break down the barriers and smash open the locked doors that sit between us and let’s get the theatre industry and the press working together, so that we can all start yelling, and yelling together about the ongoing issues that affect the media and the arts.

KNUT

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